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Commercial Real Estate Authors: Yeshim Deniz, Melih Oztalay, PR.com Newswire

Related Topics: Real Estate News, Bergen County Real Estate, South Florida Commercial Real Estate News

Commercial Real Estate: Blog Feed Post

Examples of a Good LinkedIn Summary

You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too.

If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed.

Nor will they get excited about meeting you if you describe yourself as a high energy, tenacious sales hunter. That’ll scare ‘em off good.

Instead, you want them to say, “This person sounds really sharp. She gets my challenges. It’d be worth meeting with her."

One of the best ways to make that happen is to craft a customer-focused summary that makes you come alive. Let me give you a couple examples.

Dave sells commercial real estate. In his LinkedIn summary he says, “I help people make high quality business decisions that involve real estate. I do everything I can to help them maximize their returns by minimizing risk.” Then he tells them how he does it.

And here’s how Lorena starts hers out: "Are you using email marketing to reach your customers and prospects?” She then proceeds to talk about why it’s important and how she helps her customers.

In John’s profile he says, “I've enjoyed an amazing 20 year career in the telecommunications industry that’s given me a deep understanding of my customer’s challenges."

See the difference?

To have immediate credibility with your prospects, make sure you write your LinkedIn summary with them in mind. Keep it short and engaging too – they’re quickly scanning to see if it’s worth talking with you.LinkedIn Summary Examples

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More Stories By Jill Konrath

Jill Konrath’s career is defined by her relentless search for fresh sales strategies that actually work in today’s business environment. She loves to work on tough sales challenges, big issues and unsolvable problems. Her first book, Selling to Big Companies, was hailed as an "instant classic." Fortune selected it as a "must read" and it's been an Amazon Top 25 sales book for 4+ years. Her newest book, SNAP Selling, was just released to rave reviews. She also writes a popular blog and publishes a leading newsletter. As an in-demand speaker an annual sales meetings and conferences, Jill helps sellers crack into new accounts, speed up sales cycles and win more business. Her clients include IBM, Microsoft, Hilton, Accenture, 3M and Staples. Her expertise is frequently published in top business media such as ABC News, Success, Inc., WSJ Start-Up Journal, Entrepreneur, New York Times, Business Journal, Selling Power and Sales & Marketing Management.